Fluent in engineer. Fluent in human.

I'm a product marketer for genuinely hard products, the kind where a mistake costs users real money. I built marketing from zero at Garden, a Bitcoin bridge that did $2B+ in transaction volume. Engineer by training, so I speak the product, not around it.

Let's talk See the work →
Portrait of Koushik Maturi
Work

Founding marketer and sole marketing hire at Garden, pre-launch to $2B+. I owned the whole function: positioning, brand, content, docs, community, partnerships, launches, and organic growth. The four case studies that mattered most.

GTM & Positioning The B2B Pivot Garden launched as a consumer app. I argued it should sell to the apps instead, and rebuilt the go-to-market around builders. 0 → 50%integrator share of daily volume Branding A Brand People Remember Why and how we built Garden's brand into one of the most recognisable in its corner of crypto. 1M+impressions on X in a year Crisis & Community Built From Scratch Our first company died with FTX. We walked away from the angry communities and rebuilt a new brand from zero, in stealth. $813Mvolume in Garden's first 6 months Distribution Earned, Not Bought While crypto bid up the same paid playbook, I matched every channel to its real job and bet on the ones that compound. $55Mvolume attributed to organic search
KoushikOS

How I operate. A few principles I've earned, held loosely and kept in beta.

KoushikOS · Preferences v4.2 · beta

module 01 / 04

Go against the grain

My default. When everyone in a market looks, sounds, and sells the same way, sameness becomes the real risk. I look for the honest opposite and commit to it.

perpetual beta4 modulesalways waiting to be disproved
Writing

field notes on marketing, craft, and how good things get made.

All writing on Substack →
Industry analysis Everyone is quietly switching to intents How the most important teams in DeFi and interop moved to intent-solver execution, and what it signals for 2026. 49k views. Read on X → Market research Understanding users: China edition A field guide to the Chinese crypto market: six user personas, where they actually hang out, and the GTM that reaches each. Read on X → Essay The 10,000-hour edge On craft, expertise, and what actually compounds when you put the time in. Read on Substack →
About

I'm a technical product marketer. For the last five years I was the founding marketer at Garden, a trustless Bitcoin bridge. Sole marketing hire through the 0→1, from pre-launch to roughly $2B in cumulative volume. Before that, technical writing at MathWorks for robotics and autonomous systems, and my first Web3 role at Rook Labs. The throughline: taking hard-to-explain technical products and making them find their people. That skill travels: crypto, AI infrastructure, developer tools, fintech.

Based in
Hyderabad, India

Background
B.E. Robotics, UNSW Sydney · MBA, Quantic

Currently
Open to senior / lead product marketing roles

Resume
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