Fluent in engineer. Fluent in human.

I work best where the product is hard, the market is noisy, and the obvious move is wrong. The edge is getting to the bottom of something fast, then finding the human angle without flattening the truth.

Let's talk See the work →
Portrait of Koushik Maturi
Work

Six years building Garden's marketing from zero. The four case studies that mattered.

GTM & Positioning The B2B Pivot Garden launched as a consumer app. I argued it should sell to the apps instead, and rebuilt the go-to-market around builders. 0 → 50%integrator share of daily volume Branding A Brand People Remember Why and how we built Garden's brand into one of the most recognisable in its corner of crypto. 1M+impressions on X in a year Crisis & Community Built From Scratch Our first company died with FTX. We walked away from the angry communities and rebuilt a new brand from zero, in stealth. $813Mvolume in Garden's first 6 months Distribution Earned, Not Bought While crypto bid up the same paid playbook, I matched every channel to its real job and bet on the ones that compound. $55Mvolume attributed to organic search
KoushikOS

How I operate. A few principles I've earned, held loosely and kept in beta.

KoushikOS · Preferences v4.2 · beta

module 01 / 04

Go against the grain

My default. When everyone in a market looks, sounds, and sells the same way, sameness becomes the real risk. I look for the honest opposite and commit to it.

perpetual beta4 modulesalways waiting to be disproved
Writing

field notes. part mental gym, part journal.

All writing on Substack →
Essay The 10,000-hour edge On craft, expertise, and what actually compounds when you put the time in. Read on Substack → Guide A non-tech guide to building with AI Building real things with AI when you don't write code. What works, what doesn't. Read on Substack → Coming soon Next in field notes Part mental gym, part journal. New pieces on marketing, craft, and how things get made. Subscribe →
About

I'm a technical product marketer. For the last five years I was the founding marketer at Garden, a trustless Bitcoin bridge. Sole marketing hire through the 0→1, from pre-launch to roughly $2B in cumulative volume. Before that, technical writing at MathWorks for robotics and autonomous systems, and my first Web3 role at Rook Labs. The throughline: taking hard-to-explain technical products and making them find their people. That skill travels: crypto, AI infrastructure, developer tools, fintech.

Based in
Hyderabad, India

Background
B.E. Robotics, UNSW Sydney · MBA, Quantic

Currently
Open to new opportunities

Resume
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